When the fashion world is the fashion industry, this is what they do
- by admin
The fashion industry is the largest employer in the United States, employing almost half of all workers, according to the Bureau of Labor Statistics.
And yet, many of its employees don’t know much about the fashion business, or what it actually entails.
“They don’t understand how to do it, and that’s why they’re working in it,” says Michael D. Kuzma, the founder and CEO of Fashion Lady, a boutique chain of boutiques.
But Kuzmas’ job is to educate and connect, which has made his business a major draw to the fashion sector, even as it’s been the subject of scrutiny.
“It’s a unique place where people are able to learn about their business, they’re able to connect with their peers,” he says.
The brand began in New York City in 2012, when Kuzmanas noticed that there were so many people in his neighborhood who were working in the fashion and entertainment industries.
He decided to create his own business, and after three years, he’s now in charge of more than 300 stores.
Like many entrepreneurs, Kuzmans focus is on building an online presence and selling his goods through retail channels like Amazon and eBay.
He also launched his own fashion label, L’Oréal, in 2015.
He says the retail business has helped him build his brand, because he’s seen his merchandise get more popular.
“You see people talking about their style and their fashion and they’re really interested in the brand,” he said.
So far, he says he’s gotten more than 50,000 new customers a month.
But what sets Kuzmas’ brand apart from other online retailers is his commitment to connecting with people through social media.
Kuzmans Instagram and Twitter account, Fashion LadyGaga, has garnered more than 8.3 million followers.
“I believe that it’s important to be a good consumer and to get information about what your products are.
If you don’t have that information, it’s hard to get that information and to make decisions,” he explained.
His company has been able to do this because it’s one of a handful of online retailers that can create custom designs for customers, he adds.
He even created an Instagram account to share his creations with his customers.
“We’re not just selling something online,” he continued.
“We’re connecting with our consumers and making them feel like they have a choice and that they can get a great deal.”
The fashion industry is the largest employer in the United States, employing almost half of all workers, according to the…